A Q&A with Wildfarmed’s George Lamb: A future to better farming

This summer, we announced our ongoing partnership with Wildfarmed, as one of the first fine-casual restaurant chains to introduce regeneratively grown flour into our buns. 🍔

Joined by Wildfarmed founder, George Lamb, guests took part in an engaging talk exploring regenerative farming, how it works, and why it matters, while also making their mark by planting compostable sunflower pots + reusing flowers on-site for mini bouquets.

The room was filled with conversation, curiosity and, of course, Cheeseburgers, with the same great taste guests know and love.

We also had the privilege of interviewing George Lamb himself, exploring the meaningful story behind their flour.

SS: What are the environmental benefits of your flour?

George: When you’re farming in a regenerative system, you’re farming with nature, which means you’re increasing biodiversity, you’re improving soil health, you’re minimising water pollution, and you’re reducing carbon.

Unfortunately, the vast majority of farming is done what’s called conventionally, and that means food and nature are actually in opposition, and we’re trying to move away from an over-reliance on chemicals and move back towards a more biological system.

SS: What makes Wildfarmed flour unique?

George: What makes us unique is we’ve got, you know a kind of, unrivalled traceability from farm to fork, so we’ve spent the last kind of, depending on where you want to put the flag in, whether it’s 17, 10, or 5 years building a kind of unrivalled supply chain so we know exactly who grew our food, where they grew it, and how.

SS: What’s so different about Wildfarmed farms/fields?

George: Wildfarmed farms are better. That’s the reality. We’re farming in harmony with nature rather than going against it. We’re trying to figure out how to grow really good quality food in nature-rich landscapes, and ultimately, if we’re able to bring that onto the high street by working with people like Shake Shack, then that’s a massive step forward.

Wildfarmed is just one of the many ways we’re committed to standing for something good.

Big thanks to everyone who joined us to learn, connect, and dig a little deeper into how we can all help build a better future for the planet. 🌎

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