With over 300+ Shacks around the world, we tailor our menus and experiences to celebrate the local communities and places we proudly call home.
For inspiration and ideas, we turn over every stone to learn about local cultures and restaurant scenes—from dives and word-of-mouth treasures to fine dining and trendy hot spots—with the hope of building relationships within the local culinary community and creating the best menu for our guests.
WHAT IS GOCHUJANG?
Gochujang is a flavour-packed, go-to ingredient in Korean cooking, made with red chili peppers, sticky rice, fermented soybeans, and salt. The result? A red fermented paste that’s kinda spicy, kinda sweet, packed with umami flavour, and used as an anchor in all kinds of stews, marinades, sauces, and more.
To complement the gochujang, we finely chop and mix garlic and ginger into our glaze and finally, bring it all together with our kimchi slaw!
Around for a limited time
While developing our Korean-inspired menu our team worked closely with our culinary partners in Seoul to make sure it stayed true to its South Korean roots.
To do this, we thoughtfully sought out authentic ingredients and suppliers who made it possible to expand the menu nationwide to all our UK Shacks (phew!).
Behind the scenes in seoul
Our culinary team first visited South Korea in 2015, a year before opening our first Shack there in 2016. On this early trip, we fell in love with Seoul’s vibrant fried chicken scene and over the years visited (AKA ate ‘til we couldn’t) so many amazing joints it’s hard to keep track.
Now with 15 Shacks in South Korea, we’ve not only become huge fans of the diverse flavours found in Korean cuisine, but we’ve been able to share a menu full of Shack favourites to show our appreciation.
Working with our culinary partners in South Korea to get it *just-right*, we launched a local version of our menu for all our fans there, including our Gochujang Chick’n that became a hit across the country.