Our Pride Shake is made with strawberry + blackberry frozen custard, topped with a mango and passion fruit blend, whipped cream and rainbow glitter.
As our campaign is based upon the tenets of being inclusive and diverse, we serve up the Pride Shake in a dedicated Pride cup, featuring an updated Pride-themed burger icon consistent with the 2018 redesign of the Pride Flag.
The updated colour palette has the original rainbow + includes the important addition of black and brown to represent people of colour, as well as light pink and light blue to represent the Trans pride flag.
We look forward to spinning up our Pride Shake at the Shack nearest you!
Our campaign theme this year is UNSHAKEABLE.
We have always been on a mission to Stand for Something Good®, supporting and investing in our people and communities around the world.
Throughout the development of our Pride campaign, we collaborated with queer artists, employees, nonprofit partners, freelancers + more from concepting all the way through to execution.
We want everyone to know that we’re here and ready to bring the energy, love and iconic shakes back for Pride this year.
Why Colours Youth Network
Colours Youth Network is a non-profit that uplifts, empowers and supports young black and people of colour who are lesbian, gay, bisexual, trans, queer, intersex (QTIBPOC) aged 16-25, to explore and celebrate who they are through meaningful connections to other young people and a team of experienced QTIBPOC youth workers.
Founded in 2016 by QTIBPOC youth workers on a mission to create work that re-centers young people of colour’s experiences. The team run annual residential, festival, and regional gatherings for QTIBPOC young people and youth workers.
We’re proud to support their work with our limited-edition Pride Shake by donating £1 from every Pride Shake sale to the Colours Youth Network.
Why Pride CYMRU
Pride CYMRU is a volunteer-led charity that works to promote the elimination of discrimination be it on the grounds of sexual orientation, gender, race, religion or ability.
They are committed to campaigning for equality and acceptance of diversity within our communities. They recognise and celebrate the contributions made by LGBT+ people in society and we continue our work to create opportunities for LGBT+ people around Wales to connect and support each other.
Pride Cymru is committed to promoting and raising awareness of the issues affecting the LGBT+ community as we want our society to be free from hate crime, discrimination and prejudice.
We’re proud to support their work with our limited-edition Pride Shake by donating £1 from every Pride Shake sale to the Pride CYMRU.