How it Works
Naughty Boy’s break came when he got a grant from the Princes Trust, along with the luck of winnings from Deal or No Deal, which gave him the financial backing to use and develop his talent.
Naughty Boy’s career has since gone turbo to see him working with world-class artists including Beyoncé, Jennifer Hudson, Tinie Tempah and Ed Sheeran. Naughty Boy also discovered and launched the incredible careers of Emeli Sandé and Sam Smith.
Recognising the role of support and mentoring in his own career, Naughty Boy has teamed up with Shake Shack on Shack Sounds to discover and support the next generation of talent with the opportunity to fulfil their potential in the music industry.
Check out the clips to hear Naughty Boy’s story in his own words.